Strategy & Marketing

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Strategy & Marketing 2017-06-19T14:06:15+00:00

Strategy & marketing

“How can you drive your business activity to generate sustainable and optimized profitability? Can your company invest in this new market and how best to approach it? How can you streamline your operations to reduce costs?”

Entrepreneurs are facing strategic questions on daily basis.

We help you to answer these questions with solutions tailored to your organization, and assist you in unleashing your company’s potential

SEO flat designPuceOur Expertise in “Strategy & Marketing”:

Proven track record for strategic projects across various industries

Hands-on experience in working with SME & Start ups

Extensive experience & expertise built upon successful projects and frameworks

 

We perform 360 company performance review

⪧ Business Model analysis & review

  • Financial analysis: revenues, costs and margin analysis
  • Marketing & Business Development strategy analysis

 

We design market studies

⪧ Competition benchmark: pricing, offer and positioning

⪧ Customer segmentation: market sizing, trend and projection analysis

 

We catalyse performance and profitability optimization:

⪧ Tailored strategy design & development: persona building, customer targeting, marketing mix definition, product portfolio optimization, distribution channel optimization, and brand image advisory

⪧ Improvement towards operation excellence: process streamlining and cost management

⪧ Deployment of decision-support software tools: KPI design, dashboards creation and implementation

 

We offer post-deployment coaching to maximize your results:

⪧ Change management adapted to selected strategy objectives (trainings, coaching)

⪧ Iterative result review & strategy fine-tuning

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Strategy et Marketing

Past assignments

 

We helped an international interior design company review its strategy and business model, and implemented operational best practices to foster sustainable growth

 

We established a diagnosis of the current Business Model of the company

  • We performed a strategic analysis to confirm strengths and weaknesses
  • We reviewed the current revenue/ cost model and analysed margin calculations

 

We designed and deployed a stabilization and development plan to improve durably the company’s performance

  • We designed a weekly activity steering process to boost managers’ reactivity and adaptability to changes in business and operations
  • We defined and implemented management dashboards to help construct a synthetic, clarified picture of projects’ progress and margins
  • We identified and prioritized new Business Development initiatives (certifications, web presence, PR)
  • We implemented a Business Development Dashboard to streamline customer and prospects relationships and ensure their alignment to mid-term strategy targets (opportunity rating, touchpoints planning, transformation & contribution follow up)

Tools and Methodologies: Business Model Canvas, SWOT analyses, Porter Model, EVM (Earned Value Management), Sensitivity & Profitability analysis

 

We helped a major apparel manufacturer and retailer define its digital strategy

  • We organized and led brainstorming sessions on digital initiatives with the heads of marketing
  • We presented to the group’s Executive Committee the company’s digitalization potential
  • We helped the group define the major axes of its digital strategy (omnichannel, e-commerce, click & collect)

 

We helped a major apparel manufacturer and retailer define its digital strategy

  • We organized and led brainstorming sessions on digital initiatives with the heads of marketing
  • We presented to the group’s Executive Committee the company’s digitalization potential
  • We helped the group define the major axes of its digital strategy (omnichannel, e-commerce, click & collect)